Adding an e-mail capture page is the perfect opportunity for you to collect your customer’s email address for further campaigns in which you can share information about your brand, products and offers.
To start, click the +Add Page button from the left-hand side menu (underneath the questions), then select Optin Page.
On this page, you can configure the default text to suit your brand and address your quiz takers with something relevant to the quiz. In this example we are using a quiz that offers food recommendations for your pet personalized to their needs or sensitivities.
While capturing emails is a great opportunity to grow your business, your customers always have the option to skip this step by clicking on No thanks underneath the Submit & get results button. You can completely remove the No Thanks link, making emails compulsory to see the results. Note making it compulsory could impact your quiz completion rates and, finally, sales generated through the quiz.
You can also capture customer names in addition to email addresses, and you have the option of making this compulsory or not. If you've set up the integrations, the customer name and email data will automatically get sent to Klaviyo and/or Mailchimp.
Lantern allows you to enhance your data compliance practices with our GDPR Checkbox feature directly on this page. This optional feature provides a checkbox for customers to give their explicit consent for data collection, simultaneously offering them a link to your privacy policy. This can make the process easier for customers since giving their consent here would allow you to sync their data in a Klaviyo list for example without the need for a double optin again.
Phone Number Input
You also have the option to collect phone numbers on the opt-in page, allowing for SMS marketing alongside email capture. The phone input includes a country selector for proper formatting, and you can customize whether it’s required, optional, or hidden. For more details on setting it up and integrating with Klaviyo, Mailchimp, and Zapier, refer to this article.
For Klaviyo Integrations Settings you need to make sure that under Integration Settings you have selected the relevant uses for your data gathering be it e-mail or phone numbers. Note that your customers still need to either check a GDPR box agreement or approve a double optin flow from Klaviyo in order to have permission for marketing or similar campaigns in which their phone number or e-mail is being used. By default we recommend having all of the options checked under Integration Settings for Klaviyo and use the GDPR checkbox if that applies to your business or a double option list if not.
Additional Integrations and Customizations
Klaviyo Integration: If you are capturing marketing consent and have a Klaviyo integration, it's crucial to understand how a customer's subscription status may change. Check out our detailed guide on Marketing Consent and Klaviyo Integration for insights into handling single or double opt-in lists and the implications of making the consent checkbox optional or mandatory.
Shopify Customer Creation: Similarly, if you're creating customers in Shopify, you'll want to ensure you're handling their data correctly. Learn more about this process in our article on Adding Customers to Shopify Using Lantern Quiz.
Customizing Button Text: For those looking to customize the wording of the "Submit and view results" button on the Email Capture page, visit our support article on Translate or change text in your quiz for step-by-step instructions.
Mailchimp Integration: Our Mailchimp integration, along with Klaviyo, allows you to save and use the email and customer names captured through the quiz.
By leveraging these features and integrations, you can maximize the impact of your quizzes and deepen your engagement with customers. If you have any questions or need further assistance, don't hesitate to contact our support team.