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Mailchimp Integration

Stefania avatar
Written by Stefania
Updated over 2 weeks ago
Image showing the Mailchimp logo with the monkey mascot and stylized "Mailchimp" text.

Using the Mailchimp integration, you will be able to build an audience of customers that complete a quiz.
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Api keys

To get started, make sure you have a Mailchimp account.

  1. Log in to Mailchimp, go to your Profile -> Extras -> API Keys. You will need an API Key. You can use an existing API Key, but we recommend you create a new API Key specifically for integrating with Lantern. Under Your API keys click Create A key and label it for future reference, for example "Lantern Product Quiz Builder".

    GIF showing the Mailchimp account interface navigating to Profile > Extras > API Keys, clicking the 'Create A Key' button, entering 'Lantern Product Quiz Builder' as the API key name, and copying the generated key.

  2. Open the Lantern app from your Shopify store admin. Go to the Integrations tab, fill in the API Key from the previous step, and click Connect. You should get a success message.

    Image displaying the Lantern app's Integrations tab, with the Mailchimp integration section where the API key is entered and the 'Connect' button is clicked.

Quiz settings

You have now connected the app with Mailchimp. To make sure you are collecting data properly, make sure to do the following things for each quiz:

  1. Fill in a Mailchimp Audience ID in the quiz in the Connect tab. This way you can collect all quiz takers in an audience. The Audience ID can be found in Mailchimp, under the appropriate audience by selecting Manage Audience -> Settings. Scroll to the bottom of the settings page and there you will find the Audience ID.

    Image showing the Mailchimp Audience Settings page, with the Audience ID located at the bottom of the settings page.

  2. Inside your Quiz Builder, go to the Integrations step and click Activate next to Mailchimp icon. Paste your copied Audience ID in the List ID input box.

    Image displaying Lantern's quiz builder interface on the More Integrations tab, with the Mailchimp integration activated and the Audience ID pasted into the List ID input box.

Thats it! Customers will now show up in Mailchimp, so you can send them relevant newsletters and product updates.

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