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A quiz is a series of questions that guide your customers to receive personalized product recommendations based on their answers.

There are two main ways to start creating your quiz flow: using our powerful AI integration or manually making it. This article will walk you through creating a quiz flow manually. If you want to learn more about generating quiz flows using AI, check out this article.

To start, go to the Quizzes tab and click the Create a New Quiz button. Give your quiz a name, being mindful that this will also be the quiz slug and visible to all your customers.

Clicking Create a new quiz will redirect you to the Quiz Builder where you can build, customize and preview your quiz.

In Lantern, you have the option to export existing quizzes and import them into other stores where Lantern is installed. To learn how to do this and effortlessly launch your quiz on multiple stores, check out our help article on import-export quizzes.

By default, when starting a new quiz, you will have a first page representing a single-choice text-only question type. To customize this first question, type it over the grey help text that reads ‘Your question here…’.

If you prefer to start with a different type of question, you can use the Remove Question option from the right-hand side menu first to replace it in the next step.

To add other questions to the quiz, click the +Add page button on the left-hand side of the quiz builder, then select the page-type question from the menu. You will find options for both single-choice and multiple-choice questions, which can come in different formats, such as text only, text and emoji, or text and image.

You also have the option to select customer input questions. The Input -One Line Text and Input- multi-line question types allow you to introduce a text input field inside your quiz. Your customers can use it to enter information like name or freeform answers to specific questions in the quiz, such as their pet’s name.

Please note, unlike standard quiz questions, the input field questions don't impact the product recommendations - they are designed to help you collect additional information about your customers and personalize their experience.

Another page type is an email capture page, for which you can change the default wording to better reflect your brand and encourage your customers to get their quiz results straight to their inbox.

You can also capture customer names. If you've set up the integrations, the customer name and email data will automatically be sent to Klaviyo and/or Mailchimp.

You can enhance your data compliance practices with our GDPR Checkbox feature. This feature provides a checkbox for customers to give their explicit consent for data collection, simultaneously offering them a link to your privacy policy. For more information on how to set up and customize your email capture page, check out the following article.

In addition to questions, you can also add transition screens, which can be great for offering tailored information based on specific subsequent answer selections or just in between questions as pieces of extra information or to keep your quiz taker’s attention. Check out our pro tips help article on how to use and customize transition screens.

To add answers, click the Add answer button and begin writing them over the grey ‘answer here’ help text. The text-only and text-and-emoji questions will also include a short description under the main answer text, while the text-and-image question will have answers that include the main answer text and an image.

On the right-hand side of your questions, you’ll find a number of general design and functionality settings for the questions, answers, descriptions, buttons, and images.

All questions must be answered by default, and they will automatically move to the next question, which can be customized by using the very top Question properties category in the right hand side menu for each individual question.

You will find the option to customize question properties in the same top category in the right-hand side menu. Property IDs act as variables that store answers from the question for which the property ID was set.

They can be used dynamically in future questions or personalized text and also sending them to e-mail autoresponders such as Mailchimp or Klaviyo. These will be available in more complex flows in Klaviyo e-mails or through Zapier for more integration options.

Underneath them, you will have a selection of design choices to customize the question, description, answers, button, and images, if any, are used in answers.

Using content blocks, you can add custom content to any quiz page, including the Welcome page. You have buttons on a few areas of your quiz pages that allow you to add custom content to further personalize your quiz to match our desired aesthetics. Check out our help article on what you can add using Content Blocks on quiz pages.

For any quiz, you can choose to show or not show a welcome page.

Depending on how and if you want to display an image on this welcome page, you have 6 page layouts to choose from. The main elements on the welcome page are a header, a subheader, and a start quiz button that you can use to engage with your customers. As with any other page in the quiz, you can add content blocks, which can be an image, button, video, URL, or text, to better customize your Welcome Page for your needs.

You can check out the help article to dive deep on how to customize and edit your Welcome page.

Adding an e-mail capture page can be a great opportunity to further interact with your quiz takers and sync the data in services like Klaviyo where you can leverage it for future marketing campaigns and personalized e-mails and segmentations. Check out our dedicated help article here to learn more about how to add and customize an e-mail capture page and check out our collection here about all you need to get started with Klaviyo.

After your quiz questions and answers are created and customized, you can move to the product-matching process. This is an essential process if you want to recommend products based on the score they receive throughout the quiz. By having the product connected to answers in your quiz, the product matches will receive scores from one question to the other, and the ones with the highest scores will be recommended on the results page. Check out our help articles here on how to fully set up your product matching.

Logic Jumps helps you take your customers on personalized paths based on answers they are selecting to make their experience more like a one on one consultation. They are effectively decision trees in which you can select where your quiz takers will go next based on specific answers in the quiz. Check out our help article on how to customize and use Logic Jumps in your quizzes.

Lantern offers various ways to customize your quiz to ensure it reflects your brand and engages your audience.

Starting from the top, the primary color will dictate the color of the buttons on quiz pages, the progress bar, and the add-to-cart buttons or any other buttons in the quiz.

The background color will be just that, the background color of quiz pages, which should be in contrast with your primary color to make sure all other elements are visible.

Underneath this, you can Edit Quiz Flow CSS, where you can use custom CSS for any customizations needed, such as adding a Google Font to your quiz or any other behaviors or custom design. For tech-savvy users or those with developer resources, please check our help article on adding custom CSS.

You also have the option to customize the language here for which you can explore our help article on how to translate or change text in your quiz.

In the logo section, you can click to add your logo, which will appear in the top left corner of your quiz.

Some extra features at the bottom allow you to choose whether or not to show the progress bar and question indicator.

On the results page, you can either show default results, which come from the highest-scored products that match answers selected throughout the quiz, or dynamic content blocks that recommend content or product information based on specific answer combos. To learn more please check out our help article on how to customize dynamic content blocks and how to set up your results page.

Lantern seamlessly integrates with various email marketing and automation platforms, offering flexibility and convenience to our users. With integrations like Klaviyo and Mailchimp, you can effortlessly sync your Lantern data to power personalized email campaigns and automation workflows. Check out our help article here on how to integrate with Mailchimp.

Check out our following help article to learn more about leveraging the zero-party data collected from the quiz to generate powerful marketing campaigns and send your customers personalized emails with their quiz results using our powerful Klaviyo Integration.

Lantern also connects with Zapier for advanced automation needs, enabling you to automate tasks and connect with over 5,000 apps without any coding required. You will see a number of preset Zaps with some of the most popular connections, such as synching data to Google Spreadsheets, sending data to Omnisend or Brevo, and more.

Under settings, you will find a number of general or SEO settings but also more advanced ones, such as the Tracking code section that you can include in the Head or Body tag. To fully explore what you need on this section we recommend exploring our help article on how to set-up your Settings.

Your quiz is now ready to Publish. Before going live, use the preview button at the top of the editor to see how your quiz will look. Once published, there are three methods available to add your quiz to the store:

1. Link your quiz to a dedicated page using the URL provided

2. Embed your quiz on any page of your store

3. Add the quiz as a pop-up

Please note that embedding the quiz and adding it as a pop-up is only available on paid plans.