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Logic jumps are effectively quiz decision trees that allow your customers to move through the quiz in a logical order based on previous answers that they’ve given.
Logic Jumps for Single-Choice Questions
Take this quiz, for example. We're looking to create a pet food quiz that will recommend the best food option, so we will need to filter out if the pet that our customer is looking to shop for is a Dog or a Cat, so that will be one of our first questions.
If the customer chooses Dog, we have added two additional questions we want to ask them: the first about whether they prefer dry or wet dog food, and the second about the type of dry or wet food they are interested in, before making any product recommendations.
We need to be able to do this for both dogs and cats. Therefore, we will need to create a total of 5 questions. However, we only want each customer to answer the 3 unique questions that apply based on whether they have a dog or a cat.
To start creating this decision tree, you must Configure Logic Jumps. This will allow you to edit the order of the questions and, from each answer, select the question to go to based on that choice. You can find the 'Configure Logic Jumps' in the Logic Jumps tab on the right corner of the screen.
As you can see in the image, we connect to answer Cat from question 1 a Jump to question number 3, which will ask about their food preference, addressing the pet as a “Cat” and bypassing question 2, which applies only if they selected Dog.
Once all configurations are done, our decision tree will look like this:
Logic Jumps for Other Page Types
Logic jumps aren't limited to single-choice or multi-choice questions. You can configure the quiz to jump from any page type—such as a transition, email capture, or customer input question—to any other page in your quiz.
For example, after asking about the food type preference of either your cat or dog, you can direct people to a transition screen with a bit of information about that type of food before going to the next question on your dedicated cat or dog path.
With this, you can expand your logic tree a bit more to customize your quiz taker’s experience even more, in the end, looking something like below:
Logic Jumps for Multiple Choice Questions
For quizzes with multiple-choice questions, you can utilize enhanced logic jump rules to create even more dynamic and tailored quiz flows.
One of the questions might ask the quiz taker to select all that apply regarding their pet's dietary needs, such as "Grain-free", “Fiber-rich”, "High-Protein", "Sensitive Digestion”, “Low-carb” and "Low-fat.”
Implementing New Logic Jump Rules:
Exact Rules (A and B exactly) :
Example: If the quiz taker selects exactly "Sensitive Digestion" and "High-Protein", and no other options, the quiz will jump to the results page. This rule type will always be the 1st priority rule.
Configuration: Select the Exact Rule and choose the answers "Sensitive Digestion" and "High-Protein" to jump to the results page when these exact answers are selected.
Open Rules (A and B plus anything else):
Example: If "Grain-free" and “Fiber-rich” is selected along with any other dietary preferences (e.g., "Grain-free" and "Fiber-rich” with “Low-carb” or just the first 2), the quiz will jump to a page that discusses the benefits of grain-free, fiber-rich diets for pets. This rule type will always be 2nd in priority.
Configuration: Select the Open Rule and add the answer “Grain-free,” and “Fiber-rich” meaning whenever "Grain-Free" is one of the selected answers, regardless of what else is selected, it will go to a transitional page talking about the benefits of grain-free, fiber-rich food.
Broad Rules (A or B plus anything else):
Example: In this rule, to make sure we are covering all scenarios, we will include all answers, meaning that if any of them are selected in any combination (here, any rules that take priority will be considered first if that is the selection), we will take people to their results page. This rule type will always be the last priority after Exact and Broad rules.
Configuration: Select the Broad Rule, add the answers "Grain-free", “Fiber-rich”, "High-Protein", "Sensitive Digestion”, “Low-carb” and "Low-fat”, and if either one of them are chosen alone or with any other answers, the quiz jumps to the results page.
After setting these rules for both the Cat and Dog path this is how you should expect your Logic Jump tree to look:
Important Note! In the screenshot above, you can see a line going from question 4 to 5, which is specifically in place for multi-choice questions as a backup in case the rules added don’t cover all possible scenarios, it is automatically set to go to the next question. So you want to make sure you are adding a backup broad rule in the end that catches all possible leftover scenarios that will redirect people to the desired destination.
By utilizing these advanced logic jumps you can create a highly personalized and efficient quiz. This approach not only enhances the user experience but also aids in accurately segmenting your audience for more targeted follow-ups.
Please note: the logic jump feature is only available on paid subscriptions.