How can I segment the customers that complete my quiz?

Lantern gives you several ways to use quiz responses to segment customers and personalize your marketing.
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Lantern integrates with a range of email and SMS marketing platforms. Depending on the integration, information such as customer details, eligible quiz answers and product recommendations can be passed to your marketing platform.
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You can use this information to create customer segments and personalize your follow-up campaigns based on what customers told you in the quiz.
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See all of our Email and SMS integrations.
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Lantern can also create or update customers directly in Shopify when this option is enabled. This gives you another way to use the information collected through your quiz, particularly if you use Shopify Email or want to manage customer segmentation within Shopify.
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You can use Shopify Flow to automate what happens after someone completes your quiz. For example, you can use quiz information to apply customer tags or customer metafields, making it easier to group and segment customers within Shopify.
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Learn more about Shopify Flow automations with Lantern.
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Answers from questions set to Don't share or Don't store are not shared with connected integrations and can't be used for this type of segmentation.
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Learn more about Sensitive Data Controls.