With Lantern’s new update, you can now capture phone numbers in opt-in pages, expanding beyond just email collection. This feature allows businesses to leverage both SMS and email marketing seamlessly.

On top of the name and e-mail you can now add phone input fields that can be customized and set to integrate with your favorite marketing services such as Klaviyo, Mailchimp. You can also use this new data point with Zapier to send to even more apps and services that you are currently using for phone numbers. Check out our help article to learn more about how to set-up your phone input on optin pages.