Answer weights let you control how important each quiz answer is when deciding which products are shown.
They help you fine-tune recommendations by giving more influence to certain answers.
You can watch the short video linked here to see how answer weights work for matched results. These are the default results shown based on the match score from selected answers.
Where answer weights are used
Answer weights are used in two places:
Product Matching for default results
Dynamic Content Blocks
In Product Matching, answer weights affect the match score of products.
In Dynamic Content Blocks, answer weights can decide which variant is shown.
For Dynamic Content Blocks, see the dedicated help article for more details.
Default answer weights
By default, every answer shown in the Products tab has a weight of 100.
You can change this up to 10,000.
How answer weights affect results
Higher answer weights add more points to the products linked to that answer.
This makes those products more likely to appear in the results.
In the example shown, the answer Highly Active has a weight of 4,000. Products linked to this answer receive 4,000 points when it is selected.
The Moderately Active answer adds 2,000 points.
The Low Activity answer adds 1,000 points.
This means products linked to Highly Active are more likely to be recommended than products linked to the other answers.