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Add a "Why we ask this?" popup to a question

Give customers extra context on a question without making everyone read it.

Written by Traian

Some questions need more explanation than the question itself: why you are asking, what the options mean, or how the answer changes the recommendation. A long description makes every customer read it. A help popup gives them the choice: a short line under the question, for example Why we ask this?, that opens a small popup with the full explanation, and an x to close it again.

Add the link under your question

  1. Open your quiz in the Quiz Builder.

  2. Select the question in the left-hand side menu.

  3. Open Help Popup in the settings on the right.

  4. In Link text, type the words your customer clicks, for example Why we ask this?

Image showing the Help Popup settings for a selected question in Lantern’s Quiz Builder, with “Why we ask this?” entered in Link text and displayed below the question.

Leave Link text empty and no link is shown. That is how every question starts, so the questions you already have are unchanged.

Write the popup text

  1. Click Edit popup text.

  2. Write your explanation in the editor that opens. It is the same editor as the one in content blocks, the blocks of text, images and buttons you can add to a quiz page, so you can use bold, italics, headings, bullet lists, colors and links.

  3. Click Done. Your changes are saved as you type.
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    Image showing Lantern’s Help popup text editor with an explanation about the dog’s age, formatting controls, and the Done button highlighted.

Like every other change in the Quiz Builder, the popup reaches your customers when you publish the quiz. See Create your first Quiz for how publishing works.

What your customers see

The link sits under the question description, in the same alignment and font size, and it is underlined so it reads as something to click. Clicking it dims the rest of the quiz and opens the popup right below the link. Customers close it with the x in its corner, the Escape key, or a click anywhere outside it.

Image showing an open “Why we ask this?” help popup on a quiz question, with an explanation about the dog’s age, a close button, and the rest of the quiz dimmed behind it.

The popup measures the space your quiz has and fits itself to it, and long text scrolls inside the popup. It works the same whether your quiz is embedded in one of your pages, opened in a popup, or on its own page.

Which pages can have one

One popup per question, on every type of question page:

  • Single choice and multiple choice questions, with text, emoji or image answers, including the dropdown and slider ways of showing answers.

  • Single-line and multi-line text questions, where your customer types their own answer.

  • Number slider questions and date questions.

  • Transition screens, the pages that show a message between questions instead of asking one.

The welcome page, the email capture page and the results page do not have the setting.

Using the Lantern assistant

If you build quizzes through the Lantern assistant in Claude or another AI tool, ask it to add a help popup to a question, and give it the line customers click and the text inside the popup.

If you have any questions, contact our support team and we will be happy to help!

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