Lantern's Advanced Analytics, designed to provide in-depth tracking and insights into how users interact with your quizzes.
Lantern’s Google Analytics integration and Advanced Analytics events respect your customers’ analytics cookie consent through Shopify’s Customer Privacy API. If analytics cookies are declined, these events are not tracked, while core Lantern quiz analytics remain unaffected. Learn more in How Lantern Handles Cookie Consent.
Google Analytics Integration
You can connect Google Analytics to Lantern using your Google Tag ID. This allows quiz events to be sent to Google Analytics as they happen.
You can track events including:
Welcome screen loads
Email submissions
Results displayed
Events include information such as the quiz ID, session ID, store ID and timestamp. You can use this data to better understand how customers interact with your quizzes and measure quiz activity alongside your other Google Analytics data.
For setup instructions, see our Google Analytics integration guide.
Lantern Events Dashboard
The Lantern Events Dashboard gives you four ways to explore quiz activity:
Event Stats: See how often specific quiz events happen over time.
Session Timeline: Follow an individual customer's journey through a quiz from start to finish.
Answer Stats: See how customers respond to individual questions and identify common answers.
Drop Off Analytics: See where customers leave the quiz before completing it.
For more information, see our Lantern Events guide.