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Can I integrate Lantern with other apps like fulfillment, CRM, or marketing tools?

Wendy avatar
Written by Wendy
Updated over a week ago

Yes. Lantern can send quiz data into other apps using Shopify Flow, Zapier, and direct connections to Klaviyo, Omnisend, and Mailchimp.

Typical examples include:

  • Fulfillment / operations

    Use Shopify Flow to tag customers based on quiz answers (for example, quiz-dog-owner, quiz-cat-owner, quiz-puppy, quiz-sensitive-stomach) and let your fulfillment or ops tools react to those tags—like prioritizing certain pet food bundles, setting reminders for reorders, or flagging orders that need special handling.

  • Marketing tools (direct integrations)

    Lantern connects directly to Klaviyo, Omnisend, and Mailchimp. You can send quiz completion data and properties (such as pet type, age range, dietary preference, or activity level in a pet food quiz) into these tools to power segments and flows—for example, sending high-protein dog food campaigns to active dogs, gentle puppy formulas to new puppy owners, or sensitive-stomach recipes to pets with allergy-friendly diets.

  • CRMs, loyalty apps, and other tools (via Shopify Flow or Zapier)

    For other platforms—like CRMs, loyalty apps, or additional marketing and ops tools—you can route the same quiz data through Shopify Flow or Zapier. Common use cases include creating or updating contacts in a CRM with quiz takers’ profile data, awarding loyalty points based on quiz tags (e.g., multi-pet households), or triggering follow-ups when specific needs of the quiz taker are detected. To learn more about how to integrate with Loyalty apps via Shopify Flow please check this collection. To learn more about how to use Zapier with Lantern data please check out this collection of help articles.

  • Internal workflows and support

    Trigger internal tasks, tickets, or email notifications when certain answers indicate extra help is needed—for example, when a pet has multiple food allergies or a very specific diet and you want your team to review their recommendations before they buy.

For step-by-step Shopify Flow examples you can reuse, see our guide Lantern × Shopify Flow: Connect to Other Apps.

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