Lantern answer stats | Lantern Help Center

Answer Stats shows how customers answer individual questions in your quizzes. You can use it to see which answers are most or least commonly selected and better understand your customers' preferences.

Lantern’s Google Analytics integration and Advanced Analytics events respect your customers’ analytics cookie consent through Shopify’s Customer Privacy API. If analytics cookies are declined, these events are not tracked, while core Lantern quiz analytics remain unaffected. Learn more in How Lantern Handles Cookie Consent.

Accessing Answer Stats

From your Lantern dashboard, open Advanced Analytics from the left-hand menu.

Under Lantern Events, click Explore Events. You'll find Answer Stats in the top right corner.

Image showing the Lantern Events dashboard with the Answer Stats tab highlighted in the top right corner, accessed through the Explore Events button in the Advanced Analytics section.

Navigating the Answer Stats Interface

Using Answer Stats

Choose the quiz you want to analyze, then select a question to see how customers answered it.

You can:

Select a quiz and question: View answer data for any question in your quiz.

Image showing the quiz and question selection dropdowns in the Answer Stats panel, where users can choose a specific quiz and question to analyze.

Select a quiz version: Compare answers across different versions of the quiz.

Image displaying the version control dropdown within the Answer Stats panel, highlighting the ability to select and compare different versions of the quiz.

View answer distribution: The pie chart shows how often each answer was selected. Hover over a section to see the answer and its percentage.

Pie chart from the Answer Stats interface showing percentage distribution of responses to the question "How old is your pet?" with segments for Puppy, Senior, and Adult.

For our example, we use the quiz "Find your perfect pet food - LIVE" with a question "How old is your pet?". The Answer Stats might show that 56.25% of respondents have Puppy, 25% have a Senior dog, and 18.75% have an Adult dog.

Utilizing Answer Stats for Quiz Optimization

Answer Stats can help you understand which answers customers select most often and identify less common responses.

You can use this information to review your questions and answer choices, understand customer preferences and decide whether any parts of your quiz need adjusting.