Measure knowledge, categorize users, and deliver personalized outcomes using Lantern’s score-based logic.

Lantern makes it possible to build true assessment-style quizzes—quizzes where the result is determined not by product matching, but by a total score. Lantern then uses the total score to determine which result category to show—using Dynamic Content Blocks and the [score] variable. This turns Lantern into a lightweight testing engine: perfect for evaluating knowledge, skills, preferences, or readiness, and then using the score to reveal a personalized message, category, or recommendation.

Whether you want to train your staff, educate your customers, or recommend the right product based on knowledge level, score-based quizzes give your brand a more interactive and value-driven experience.

This guide shows you exactly how score assessments work and includes multiple real-world use cases you can implement today.

Here are three powerful ways brands use Lantern’s scoring engine.

Want to engage your audience with something more interactive than a standard guide or blog post? With Lantern, you can easily create quizzes that test a customer’s understanding of any topic—from skincare to fitness, photography, or nutrition—while generating a score that determines their result.

Example: Experience Level Test for Sports Equipment

A sports or gym equipment store can use an assessment quiz to measure how experienced a customer is with workouts or training gear. Their score reveals whether they’re a beginner, intermediate, or advanced user—allowing you to recommend the most suitable equipment with accuracy and confidence.

If you sell courses, books, or educational materials, Lantern can act as a quick and effective placement test. You can assess a user’s knowledge in areas such as language learning, financial literacy, coding fundamentals, or even parenting and pet care. Their score determines which level they fall into and what type of learning resources would benefit them most.

Instead of showing a generic result, you can guide customers toward the right books, beginner or advanced courses, or curated learning paths that match their skill level. This creates a more personalized shopping experience, builds trust, and naturally improves conversions by helping each user find exactly what they need.

Lantern isn’t just for customers—it's also a powerful tool for training staff in physical stores, retail teams, or support departments. You can create quizzes that test product knowledge, verify onboarding progress, and help ensure employees confidently recommend the right items.

Example: Product Knowledge Training

A coffee equipment shop, for instance, could build a quick assessment to check how well team members understand grinder types, extraction rules, milk steaming, or machine maintenance. Based on their score, employees can be placed into categories such as “Product Expert,” “Service Ready,” or “Needs Additional Training,” giving managers a simple way to evaluate skills while making training more engaging for the team.

If you want the score results to be the star of your results page, you need to hide the default recommendations. Ranges of your score are created using our Dynamic Content Blocks, allowing you to display personalized content for each score range, and in most cases, are the only results you want to display.

For score-based quizzes, we are not interested in doing any product matching for the answers inside the quiz itself. Instead, we will rely entirely on Dynamic Content Blocks (DCBs) on the results page to assign scores to answers, create score ranges, and classify each quiz taker into a specific expertise level.

First, we will create the answers themselves. In this example, we will build 4 questions that test the quiz taker's knowledge of art by asking them to either identify the artist who created the painting shown, or correctly choose the title or artist of the artwork displayed in the question.

For this type of knowledge quiz, all of the setup happens directly on the Results Page. We will open a Dynamic Content Block (DCB) and begin by creating the first variant, which represents our highest score range. This first variant will be dedicated to quiz takers who answer all 4 questions correctly.

The most important step here is adding the Matches. Matches represent the connection between every answer in the quiz and the score we want to assign to it. Because this quiz is score-based, we are not selecting products—only answers.

For each question, we will assign:

This means that anyone who gets all 4 questions right will reach a total of 100 points, and therefore this first variant will display for them, since their score falls within the 76–100 range. This corresponds to the Art Connoisseur profile. We will introduce this profile by displaying their score using the correct syntax:

You scored [score|76,100] — You Are The Art Connoisseur

From here, we will continue creating additional variants for the lower score ranges, each with its own profile and score interval.

At this stage, you can decide how to present the results for each score range. You have two options when customizing the content inside a Dynamic Content Block variant:

Both methods work, and your choice depends on how customised you want your result cards to look.

In a knowledge‑based quiz like this, the RAW HTML option is often preferred because it lets you build beautifully styled profile cards, display the score with the [score] variable, and introduce the user’s assigned expertise level in a more immersive way.

If you want a clean metric without ranges:

Your score is [score].

Best used for quizzes where the score alone is the result.

Lantern becomes more than a quiz tool—it becomes a micro learning & evaluation engine.

Assessment-style score quizzes unlock a completely new dimension of what Lantern can do.

You’re no longer limited to product-answer matching—now you can measure knowledge, categorize customers, train your staff, or create educational experiences.

With score ranges, weighted answers, and dynamic content blocks, Lantern becomes a powerful, flexible, and intuitive assessment survey that adapts to any brand, any curriculum, and any product line.

If you want to experience this quiz for yourself and see how you can use assessment tests, please take our Art Experience quiz or contact our support team for more help.